I used to consider CRM as the interface to all system to interact with back-end systems to achieve a shield to hide and serve the customer in much butter way.
Recently, I discovered that CRM is meant for the EXTRA mile to deal with each customer where you have the Opportunities, accounts assigned to account manager, campaigns, customer contacts, email interactions with customers, sales dairy, calendars and reporting.
What we have in our cases, and in most of the telecoms, are only consumers and only mass advertisements for prices, better packages, better rates etc… THIS leads to one conclusion, we don’t need to spend money on CRMs as much as a system to support the huge amount of customer flooding to our shops and contact centers looking for “ Pick and go product ” or for having a trouble with us and need somebody to fix it.
CRM is for much advanced and proactive sales teams. the salesman login early morning to CRM and put all planned activities and start the day with real plan, and filling the opportunities whenever he heard of.
Your comments?
just joking. The fact is, there is no difference, it’s just a matter for some skills allah gives to everybody in different type of distribution. you still can be smart genius in Match no matter you are left or right handed.